OptiTrack
2019 - NaturalPoint
Precision motion capture and 3D tracking systems
OptiTrack produces motion capture cameras and software for multiple applications including virtual production, robotics, virtual reality, and animation.
- Role
- Web Developer
- Responsabilities
- Project Management
- Web Design
- Web Development
- Technology
- HTML
- CSS
- JavaScript
- Sass
- Gulp
About the project
I was given ownership of the ten year old OptiTrack site which was in need of a modern design overhaul while still fitting in with the current aesthetic. The site was generating revenue so the update took place page by page to avoid downtime.
Camera Pages
The launch of a new camera line meant an update to the product pages. The design needed to be modern while fitting into the current theme. The design was a collaborative effort while the coding of the page was my responsibility.
Responsive Design
The site has been upgraded to adjust the design to fit the dimensions of the device being used.
New Software Release
A big update to the Motive software meant we really needed to promote the new features. Focusing on how the new features would benefit the customer was the strategy we took.
Virtual Production
Using OptiTrack systems for virtual production became a big selling point and we needed a way to promote this new technology on our website. We focused on showing the technique being performed with our cameras.
Visit The Site
https://www.optitrack.com